Sumo East | Shooting menu

special photography and food photography delivery Sumo East in Armenia

Content photo shooting of bright dishes of Pan-Asian cuisine on a black glossy background. We conveyed a premium aesthetic by capturing salmon and eel rolls, crispy spring rolls and fresh poke bowls with an eye for detail.

#Content photography #Food photography

Spectacular presentation of Asian cuisine in a glossy manner

For the Asian project Sumo East, deep subject photography was carried out in a dark style. The main goal was to update the visual base: the client needed stylish photography for the menu and high-quality photography for the website. The shot included a variety of sushi sets, appetizers with crushed cucumbers and hearty bowls. This expressive content helps the brand draw attention to detail and drive online orders.

We used a black reflective background that creates a mirror effect and highlights the rich colors of tobiko caviar, avocado green and golden eel. Close-ups allow you to see the texture of the rice, the density of the fish and the freshness of the microgreens. Such shooting for social networks and juicy shooting for advertising flawlessly solve the problems of a food project, highlighting the product in the feed and increasing the trust and loyalty of the target audience.

Impulse in numbers

500+

clients

have entrusted us with development and production

100%

inclusion

in the client's brand book without any modifications

2

We have two locations

in Russia and Armenia, but we operate across borders.

12

directions

from welcome packs to branded clothing

12

days

from the first brief to delivery of the final batch

Y

Sumo East is developing the trend for quality Pan-Asian gastronomy in the city of Yerevan. The brand concept is based on pure tastes, ideal roll geometry and fresh ingredients. Our content photography was designed to visualize this strict approach. Professional food photography helped bring restaurant aesthetics to the delivery format. The resulting food photography works great for the company’s image in Armenia, creating a desire to order dishes immediately after viewing these mouth-watering shots.

Project team:

Ilya Bulaev

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